Backlinks are not only important to your ranking in the search engines, but they are also essential to your web site's effectiveness. Without backlinks, your search engine ranking is extremely low. So how do you get backlinks and how do you get them to work for you?
To understand how backlinks work, it is helpful to understand how the search engines work. The major search engines (such as Google and Yahoo) work using different criteria when determining rankings. The main criteria are the number of relevant links a site has as well as how many other sites link to it. So how can you get backlinks to your web site that will work best?
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The main way of getting backlinks is to submit your web site to directories that specialize in submitting your site to. There are a number of directories, which will publish your web site onto their servers for free. You should submit to at least two or three directories each week. If you want more backlinks from other sites, then you can also create a submission account for sites that link back to your web site.
Another way to get backlinks is by writing articles that have a link to your web site listed on it. Some article directories will allow this and some won't. Be careful not to submit an article to a directory where the web site owner has a high PR ranking. That may make them a tempting target for a competitor who may try to use you as a way to boost their rankings. Keep your article to no more than 400 words and include at least one link to your web site.
Another way to get backlinks is to buy website traffic from people who are interested in your website. You can do this by setting up a free website called Squidoo and selling people's links to your web site. When people see your website and click on your link, you get credit for the sale. Make sure you sell the links to a page with lots of content and a relevant niche to your web site.
A final way to get backlinks is to have a successful link building campaign on your own web site. Have other people point your web site to others' sites. Then you can offer to give the other people a free link on your website to promote your business. This is probably the easiest and most inexpensive way to start gaining backlinks. to get people to link to your web site.
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